Florence branding
DESCRIPTION
Florence is a tech company providing recruitment and training solutions for the social care industry. I led the rebrand project of Florence in early 2021, helping distinguish the Florence parent brand from its new product offerings. For each of Florence’s three products, I developed a new logo, strong brand identity, and comprehensive brand guidelines.
PROJECT
Florence branding
brand development
The sub-brand logos include different symbols that sit within the recognisable Florence feather silhouette. Each mark is made up of the two stripes of the original Florence feather, reworked to represent the distinct product offerings.
Construction of the Florence sub-brand logos
A fully rendered identity
I developed the sub-brands around Florence’s parent identity, adapting some existing elements and adding others. This included seamless integration with the digital products, a bright and dynamic colour palette, and 2D and 3D motion graphics.
Essential to the visual brand is bespoke 3D imagery, setting Florence apart from other healthcare companies. I modelled, rendered, and animated Florence characters and objects to bring the brand to life.
Product design by Florence Lead Product Designer Luis Hermosilla
